Cases

Learn from our inspiring cases. Analyses are based on the Business Model Canvas framework.

HelloFresh abonnementen verdienmodel

HelloFresh

A recipe for a successful subscription

Ten years ago, a couple of guys from Berlin started a startup in meal boxes. In a short time, their company, HelloFresh, has grown into a successful multinational that delivers hundreds of millions of meals on a subscription basis. What is secret behind this success?

Read case

Swapfiets

How to make money with a bike

Swapfiets is set up by a couple of students from Delft. The blue band refers to Delft Blue. They do not sell bikes but convenience (Bicycle as a service - Boss). The company is growing fast. This case describes what Swapfiets does to become successful.

Read case

Swapfiets subscription model

Volvo

Cars on subscription?

Leasing is a familiar concept; you're stuck with the same car for several years. But what if after a few months you want to switch from a V40 to a V70, and then to a V60? How does Volvo do that?

Read case

Signify

Light for rent

Light can be rented. Signify came up with that concept a few years ago. No need to buy expensive fixtures, just good lighting. Always and guaranteed. A revolutionary concept in thinking about what it's really about: having stuff or the function of it?

Read case

Inspired by these cases?

Then we would like to discuss the possibilities of the subscription model in your organisation. Please feel free to contact us.