Why choose a subscription business model?
The subscription is not new. For decades, publishers, insurance companies, telecom and utility companies have been making money by offering ongoing subscriptions for their products and services.
In recent years, the subscription business has gained momentum. Newcomers such as Netflix, HelloFresh, Spotify, Dollar Shave Club and Swapfiets have won millions of customers in a short time with their attractive subscriptions.
Advantages of the subscription as a revenue model
- Recurring, predictable income
- More value for customers and by customers
- Higher customer loyalty
- Higher marketing efficiency
- Continuous ‘market research’
How can Recurring Company help you?
We are happy to support you in researching and building a successful subscription business model. By understanding your market together, and by looking and thinking differently than you are used to, we create opportunities for 'recurring revenue'. We help you to cash in on these opportunities with our structured, plan-based approach:
- Analyse & Validate
- Build & Adjust
- Roll out & Scale up
Download our e-book “How to switch to a subscription business model?”
In this e-book you will learn about the most important trends behind the rise of subscriptions. You will read about the advantages of the subscription model but also how you can deal with objections. We also answer the important question: how do you introduce a successful subscription business model in your organisation?
Read our blog
Keep up to date with the latest developments in the world of subscriptions. With strategic insights and practical tips.
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