We help you build
successful subscriptions

Quickly take the first steps towards a subscription business model

Download our e-book


Explore the opportunities for subscriptions in your own business model.

  • Business model workshop
  • Find opportunities
  • Subscription concepts

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Lay a solid foundation for your subscription revenue model and validate promising propositions.

  • Customer interviews
  • Test campaigns
  • Validation session

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Work with us to market your successful subscription(s) and continiously improve.

  • Phased roll-out
  • Coaching marketing & sales
  • Measure, optimise, learn

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Why choose a subscription business model?

The subscription is not new. For decades, publishers, insurance companies, telecom and utility companies have been making money by offering ongoing subscriptions for their products and services.

In recent years, the subscription business has gained momentum. Newcomers such as Netflix, HelloFresh, Spotify, Dollar Shave Club and Swapfiets have won millions of customers in a short time with their attractive subscriptions.

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Advantages of the subscription as a revenue model

  • Recurring, predictable income
  • More value for customers and by customers
  • Higher customer loyalty
  • Higher marketing efficiency
  • Continuous ‘market research’

How can Recurring Company help you?

We are happy to support you in researching and building a successful subscription business model. By understanding your market together, and by looking and thinking differently than you are used to, we create opportunities for 'recurring revenue'. We help you to cash in on these opportunities with our structured, plan-based approach:

  • Analyse & Validate
  • Build & Adjust
  • Roll out & Scale up

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Download our e-book “How to switch to a subscription business model?”

In this e-book you will learn about the most important trends behind the rise of subscriptions. You will read about the advantages of the subscription model but also how you can deal with objections. We also answer the important question: how do you introduce a successful subscription business model in your organisation?

Download now

Read our blog

Keep up to date with the latest developments in the world of subscriptions. With strategic insights and practical tips.

Leasing of Office furniture?

Leasing is popular, both with business users and consumers, especially when it comes to costly goods. There are various forms with their specific characteristics. Sometimes the different forms are mixed up or even used incorrectly. The leasing market is growing…

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Are users ready for PaaS? (4/4)

Product as a Service has a future, we wrote about it before, but are consumers ready for it yet? Who is already choosing PaaS, what are the motivations of users, and what are their doubts? And what is already known…

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Product as a service: 8 success factors (3/4)

With PaaS, products are no longer owned by the buyer but are offered as a service for usage: Product as a Service. See also episode 2 in this series. Potentially it can be applied to many products. To make it…

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Which products can become PaaS? (2/4)

With PaaS, products are no longer owned by the buyer but are offered as a service: Product as a Service. See also part 1 of this series. PaaS is also seen as an important form to stimulate circularity. Potentially it…

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Product as a Service: circular revenue models (1/4)

Interest in circular products is growing rapidly, both among consumers and suppliers. One form of this development is that products no longer owned by the buyer but are offered as a service: Product as a Service (PaaS). How do the revenue…

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Link & Co: Mobility on subscription

A new car on subscription, you will come across it more and more in the coming years. The business model of the car industry is gradually changing. Volvo already started it last year, we wrote about it earlier. And now…

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Build your subscription business model: 5 tips

What is the similarity between Netflix, HelloFresh and HubSpot? That they are hugely successful. Certainly. But there is something more fundamental at play. All these companies are based on the subscription business model. Instead of one-off revenues, they receive ‘recurring’…

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Time for a business model shift? 6 ways you can go

As a result of the Corona pandemic, many companies were forced to change their business model. Restaurants introduced take-away meals. Hotels started with renting out rooms as private offices. Will these companies be able to return to their old business…

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Startup innovation: 5 lessons for corporate companies

Corporate organisations are fairly good at ‘small’ innovation, building on their existing products, technologies or markets. Detergent X, now with revolutionary stain remover! Large companies are less strong in taking completely new paths, leading to groundbreaking propositions and new customer…

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