Lay a solid foundation for your subscription revenue model and validate promising propositions.

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  • Customer interviews
  • Test campaigns
  • Validation session

Why choose Fundament?

With Foundationfor a one-time fee of € 3.995,- you don't just get concrete ideas for possible subscriptions. We also do a thorough validation of these ideas in the market. For this we organise a series of interviews with customers and/or potential customers. In addition, we set up test campaigns with which we further validate your subscription concept.

Fundament gives you indispensable insights and lays the foundation for a successful subscription model.

What does Fundament do for you?

  • Scan: the opportunities of the subscription model are mapped out for your organisation.
  • Practical advice report: you receive a clear and to the point report that is tailored to your sector.
  • Insightful test results: based on customer interviews and test campaigns.
  • Validation: your 'Minimum Viable Subscription' is validated and adjusted as needed.

How do we proceed?

  • Intake: inventory of your needs.
  • Interviews: we test the 'Minimum Viable Subscription' with customers.
  • Test campaigns: we test your subscription in small-scale test campaigns.
  • Concrete advice: we summarize all insights in a report and advise on next steps.

Overview of all our solutions

Besides Foundation, we also offer Start or Complete to help you with your search for the ideal subscription. 

Start Foundation Complete
Which investment? € 995,-
(one time fee)
€ 3.995,-
(one time fee)
From € 995,-
(per month, min. 6 months)
Business model workshop
Minimum Viable Subscription
Customer interviews
Test campaigns
 Coaching marketing & sales
Measure, optimise, learn
Deliveries for your organisation?
  • Fresh look at your business model
  • Identify opportunities
  • Minimum Viable Subscription
  • Validation of your subscription
  • Understanding your market
  • 'Final' subscription
  • Roll-out of your subscription
  • Marketing & sales plan
  • Insightful dashboard
Start Foundation Complete

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Dankzij jullie zagen we kansen die er voorheen niet waren. Voor onze logistieke dienstverlening hebben we een abonnement opgezet dat nu 20% van onze klanten afneemt"

Hans Buitendedijk, Logicom

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Marlou van Houten

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Get started with Foundation!

Ask for our proposal without any obligation. You are not tied to anything, no hassle.
Fill in your details and you will receive a clear proposal from us.